Privacy Policy | LinguaElite

LinguaElite Ltd | Last updated: April 2026

LinguaElite Ltd ("the Company," "we," "us," "our") is a company registered in England and Wales (Company No. 14735524). We are committed to protecting the privacy and personal information of our students, their parents or guardians, our teachers, and anyone who interacts with our services.

This Privacy Policy explains what information we collect, why we collect it, how we use it, who we share it with, and what rights you have over your data. It applies to all users of our website (linguaelite.com), our online classes, and any forms, quizzes, or communications associated with our services.

1. Information We Collect

We collect personal information when you enquire about our services, book a trial or class, communicate with us, or otherwise interact with our website. This may include:

Your name
Email address
Phone number (including WhatsApp)
Country of residence and time zone
Billing and payment information
Age of the student (or whether the student is an adult, teenager, or child)
Current English level and learning goals
Any other information you provide to us through forms, emails, or messages

For students under the age of 18, we collect information provided by their parent or legal guardian.

2. How We Use Your Information

We use your personal information for the following purposes:

To deliver our services: Matching you with a teacher, scheduling and delivering classes, tracking progress, and managing your account and payments.
To respond to enquiries: Replying to your messages, processing trial class requests, and providing information about our courses.
To improve our services: Monitoring usage patterns, gathering feedback, and improving the quality of our teaching and website experience.
To send marketing communications: Only if you have explicitly opted in. This includes English learning tips, IELTS advice, course updates, and newsletters sent by email.
To comply with legal obligations: Maintaining financial records as required by UK law.

3. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

Contractual necessity: When processing is necessary to deliver the classes, trial sessions, or services you have requested from us.
Legitimate interest: When processing is necessary for our legitimate business interests, such as responding to enquiries, matching students with appropriate teachers, and improving our services. We balance these interests against your rights and will not process data where your interests override ours.
Consent: When you have given us explicit consent to send you marketing emails or newsletters. You may withdraw your consent at any time by clicking "unsubscribe" in any marketing email or by contacting us at admin@linguaelite.com.
Legal obligation: When we are required to retain data by law, for example financial records retained for HMRC purposes.

4. Information Sharing

We do not sell your personal information. We do not share your personal information with third parties for their marketing purposes.

We may share your information with the following categories of third parties, solely for the purposes described in this policy:

Our teachers: Your name, learning goals, English level, and scheduling information are shared with the teacher assigned to you in order to deliver your classes. Our teachers are based in South Africa, the United Kingdom, and the United States.
Service providers: We use third-party tools to operate our business, including payment processors (Stripe), form and quiz providers (Jotform, Typeform), email marketing platforms (Mailchimp), and our website platform (Wix). These providers process your data on our behalf and are subject to their own privacy policies and data processing agreements.
Legal and regulatory authorities: We may disclose your information when required by law, in response to a court order, or to protect the rights, property, or safety of the Company, our users, or the public.

5. International Data Transfers

Our teachers are based in the United Kingdom, South Africa, and the United States. Some of our service providers (Stripe, Mailchimp, Typeform) are based in the United States. This means your personal data may be transferred to and processed in countries outside the United Kingdom.

Where data is transferred outside the UK, we ensure that appropriate safeguards are in place, including reliance on adequacy decisions, standard contractual clauses, or the data protection frameworks of the relevant service providers.

6. Data Retention

We retain your personal information for the following periods:

Student and class records: 24 months after your last class or interaction with us.
Enquiry and trial class data: 12 months from the date of your enquiry if you do not proceed to book classes.
Financial and billing records: 6 years, as required by UK tax law (HMRC).
Marketing subscriber data: Until you unsubscribe or request deletion.

After these periods, your data is securely deleted or anonymised.

7. Cookies and Tracking

Our website uses cookies and similar technologies to ensure proper functionality, analyse website traffic, and improve your experience. Third-party tools embedded on our site (including Wix, Jotform, Typeform, and Mailchimp) may also place cookies on your device.

You can manage your cookie preferences through your browser settings. Please note that disabling cookies may affect the functionality of certain parts of our website.

8. Children's Privacy

Many of our students are children and teenagers. We collect personal information about minors only with the knowledge and consent of their parent or legal guardian. Parents or guardians provide all information on behalf of their child when enrolling in our services.

If we become aware that we have collected personal information from a child without parental consent, we will take steps to delete that information promptly.

Parents and guardians may access, update, or request deletion of their child's personal information at any time by contacting us at admin@linguaelite.com.

9. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

Right of access: You may request a copy of the personal information we hold about you.
Right to rectification: You may request that we correct any inaccurate or incomplete information.
Right to erasure: You may request that we delete your personal information, subject to any legal obligations we have to retain it.
Right to restrict processing: You may request that we limit how we use your data in certain circumstances.
Right to data portability: You may request that we provide your data in a structured, commonly used format so that you can transfer it to another service.
Right to object: You may object to our processing of your data where we rely on legitimate interest as the legal basis.
Right to withdraw consent: Where we process your data based on your consent (for example, marketing emails), you may withdraw that consent at any time.

To exercise any of these rights, contact us at admin@linguaelite.com. We will respond to your request within 30 days.

If you are not satisfied with how we handle your request, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our services, or legal requirements. When we make changes, we will update the "Last updated" date at the top of this page. For significant changes, we will notify you by email where possible.

11. Contact Information

If you have any questions or concerns about this Privacy Policy or how we handle your personal data, please contact us:

Email: admin@linguaelite.com Website: www.linguaelite.com

LinguaElite Ltd Registered in England and Wales Company No. 14735524